Concept of Anna Ruohonen

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Anna Ruohonen is a Finnish Paris-based designer and founder of her own clothing label Anna Ruohonen Paris. She designs sustainable luxury fashion. Her fashion philosophy is based on ecological responsibility. Her designs are a combination of classic and contemporary; a combination of Nordic minimalism and French elegance.

Anna Ruohonen collections follow the tradition of Nordic design; the forms are architectural, the cuts are well-considered and simplicity is intentional.  Simple designs combined with high-quality materials and skilled craftsmanship give the collections a strong identity and make them timeless.

The seasonal trends are not my driving force. My clothing is neither in nor out of fashion. My style is a result of an individual design process.”

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The concept

The concept of Anna Ruohonen Paris label is unique and forward thinking in the contemporary fashion world.  Everything, except her locally made ready-to-wear collection, is made-to-order.

I am interested in the ways people are individual, personal and asymmetric. The clothes only come alive and find their final form once worn by somebody. Everyone is beautiful in her own way. What matters is the style, not the age nor the physique.”

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The mission of Anna Ruohonen is to design sustainable luxury fashion. She is committed to creating timeless designs and bringing beauty to everyday life.

Sustainable fashion

Anna Ruohonen fashion philosophy is based on sustainability. All the designs are produced on demand only.  She aims to have no surplus or unsold garments, no unnecessary stock or prototypes. She maintains the principles of local Made in France / Made in Finland in the production process.

In order to produce and consume fashion in a sustainable way, we need to concentrate on quality and reduce quantity. Our buying should be intentional and each purchase well-considered.”

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Designer Anna Ruohonen

Anna Ruohonen was born in Helsinki, Finland and life brought her to Paris. She earned a Master of Arts degree from the University of Art and Design in Helsinki. She has also completed fashion studies in the Gerrit Rietveld Academie Amsterdam, Utrecht University of the Arts in the Netherlands and the Institut Francais de la mode in Paris.

Before starting her own line in 1999, Anna Ruohonen worked for Olivier Desforges, Jose Levy a Paris and Martin Margiela. She has also worked in several independent design projects over the years. She has designed jewelry for Aarikka, fabrics and prints for several Finnish textile companies and costumes for French film and theatre projects. She created a contemporary casual clothing line for urban women – Nanso by Anna Ruohonen – for a Finnish clothing company Nanso and designed home textiles for Finlayson, which is a Finnish textile company. 

Anna Ruohonen was awarded the Kaj Franck Design Prize of 2017.