Anna Ruohonen Concept
Service of made-to-measure on demand
THE BEAUTY OF SIMPLICITY
Anna Ruohonen collections follow the tradition of Finnish design; the forms are architectural, the cuts are considered, simplicity is intentional. Her ambition is to bring beauty to everyday life; with elegant, high quality clothing.
Being destiny or a coincidence, living in Paris, has given to her style a touch of femininity and elegance. Together with minimalist and functional Scandinavian style of design, she creates a clothing line, that is strong, interesting, personal and recognizable.
WHITE LABEL and BLACK CLASSICS
As a designer Anna Ruohonen considers that a piece of clothing is not made just for one season, but rather it should be able to withstand time as a beautiful object. Ruohonen’s philosophy is specially reflected in her designs under the title “BLACK CLASSICS”, a timeless collection. This permanent collection is like an archive of the designer’s own favorite pieces, her own classics. Classic models that have mastered the seasons live on in eternal black, like the shadows of her main line. However these BLACK CLASSICS models can be ordered in seasons colours.
“WHITE LABEL” is the seasonal collection, with wide range of colours and materials. The Collection that is exploring new shapes and fabrics. Best ideas, shapes will move to the black collection.
THE ART OF MATERIAL
Sustainable and ethical fashion.
Designer Anna Ruohonen's principal idea is to concentrate on the quality and to reduce the quantity; her concept is based on the idea of ecological responsibility. Her clothes are not made for just for one season, they endure time as beautiful objects. Timeless design combined with high quality materials and craftsmanship guarantees sustainable and ethical fashion.
ANNA RUOHONEN White Label and Black Classics made-to- measure collections are crafted only on demand in our own atelier in Paris.
Ready-to-wear AR by ANNA RUOHONEN collection is hand-manufactured in small series in Finland.
Anna Ruohonen's ambition is to bring beauty to everyday life; with locally produced elegant, well-cut, high quality clothing.
MISSION: Long lasting Design
STRATEGY: Production on demand
INVESTEMENT: respecting the client
RESULT: intentional simplicity from uncompromising design
Born in Helsinki, Finland 1967, ANNA RUOHONEN is today a Paris-based fashion designer with a clothing label carrying her name, both for men and women.
Anna Ruohonen has studied in several fashion schools in Europe, such as The Gerrit Rietveld Academie Amsterdam and the Utrecht University of the Arts in the Netherlands, The Institut Français de la Mode in Paris, and the University of Art and Design, Helsinki where she graduated in 1994 with a Master of Arts degree.
After graduating Anna Ruohonen left Finland and settled in Paris. Before starting her own line in 1999 she has worked for Olivier Desforges, José Lévy à Paris and Martin Margiela.
Beside her own collections she has been working on different design projects: she has designed jewellery for the Finnish Aarikka Company, fabrics and prints for several textile companies, costumes for film and theatre projects in France.
Between 2010 and 2013, she collaborated with Nanso, Finnish ready-to-wear brand. She designed contemporary micro-collections for urban women - Nanso by Anna Ruohonen - before creating her own jersey collection AR by ANNA RUOHONEN.
Her latest collaboration is with Finnish textile company Finlayson, to whom she has designed a home textile collection JF - name standing for James Finlayson, the founder of the company in 1820. The collection will be launched in stores in autumn 2016.